NEGU, originating from the spirit which supported by NBA superstar Kobe Bryant during his welfare activity of Children’s Cancer Prevention Month, takes it from the acronym of "Never Ever Give Up." It inspires us to uphold an indomitable and unyielding attitude in the face of any challenges and difficulties. This spirit is in harmony with the Mamba Mentality and the spirit of off-road adventure, encouraging us to push ourselves to the limit without ever giving up easily.