NEGU, originating from the spirit which supported by NBA superstar Kobe Bryant during his welfare activity of Children’s Cancer Prevention Month, takes it from the acronym of "Never Ever Give Up." It inspires us to uphold an indomitable and unyielding attitude in the face of any challenges and difficulties. This spirit is in harmony with the Mamba Mentality and the spirit of off-road adventure, encouraging us to push ourselves to the limit without ever giving up easily.

In Chinese, "NEGU" is transliterated as "Naigu," which represents durability and sturdiness of our brand and products performance. It symbolizes that even though the road to brand success may be filled with obstacles, we will forge ahead with persistence, striving to build a national trend brand. Therefore, let us join hands and work together to embody the spirit of NEGU, never ever give up!